{"id":685,"date":"2011-07-20T07:40:16","date_gmt":"2011-07-20T14:40:16","guid":{"rendered":"https:\/\/blog.investmentpal.com\/?p=685"},"modified":"2018-06-12T22:48:08","modified_gmt":"2018-06-13T05:48:08","slug":"8-statistics-linking-social-media-to-new-clients-revenue-in-financial-services","status":"publish","type":"post","link":"https:\/\/blog.investmentpal.com\/social-media-impact-on-financial-services-revenue\/","title":{"rendered":"Social media impact on revenue & business value – 8 statistics from financial services"},"content":{"rendered":"
Started to improve customer satisfaction, Dell\u2019s social media efforts soon led to sales of $6.5m<\/a> through its Twitter account in 2009. \u00a0\u00a0Many have since stepped up efforts to generate sales using social media.\u00a0 Apart from brand building and client retention, can\u00a0\u00a0financial service professionals<\/a>\u00a0use social media to win new clients<\/a> and grow revenue?\u00a0 Here\u2019re 8 statistics linking social media activity to client acquisition and business value in financial services.<\/p>\n <\/p>\n (1) 40%\u00a0<\/strong>of financial advisors won new clients through Facebook<\/p>\n (2) 25%<\/strong>\u00a0of financial advisors won new clients through Linkedin<\/p>\n (3) 21%<\/strong>\u00a0of financial advisors won new clients through Twitter<\/p>\n (4) 57%<\/strong>\u00a0of financial advisors believe social media has significant future potential for their business<\/p>\n (5) 39%<\/strong>\u00a0of financial advisors report social media has value for their business<\/p>\n (6) 19%\u00a0<\/strong>of financial advisors report social media is already producing tangible business results<\/p>\n (7) 34%\u00a0<\/strong>of affluent investors use social media specifically for personal finance & investing purposes<\/p>\n (8) Nearly 70%<\/strong> (ie, 24% of all affluent investors) have reallocated investments, or started or changed relationships with investment providers based on content found through social media<\/p>\n <\/p>\n Data Sources<\/strong><\/span><\/p>\n<\/div>\n<\/h2>\n
Social Media Impact – 8 Statistics
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