{"id":685,"date":"2011-07-20T07:40:16","date_gmt":"2011-07-20T14:40:16","guid":{"rendered":"https:\/\/blog.investmentpal.com\/?p=685"},"modified":"2018-06-12T22:48:08","modified_gmt":"2018-06-13T05:48:08","slug":"8-statistics-linking-social-media-to-new-clients-revenue-in-financial-services","status":"publish","type":"post","link":"https:\/\/blog.investmentpal.com\/social-media-impact-on-financial-services-revenue\/","title":{"rendered":"Social media impact on revenue & business value – 8 statistics from financial services"},"content":{"rendered":"

Started to improve customer satisfaction, Dell\u2019s social media efforts soon led to sales of $6.5m<\/a> through its Twitter account in 2009. \u00a0\u00a0Many have since stepped up efforts to generate sales using social media.\u00a0 Apart from brand building and client retention, can\u00a0\u00a0financial service professionals<\/a>\u00a0use social media to win new clients<\/a> and grow revenue?\u00a0 Here\u2019re 8 statistics linking social media activity to client acquisition and business value in financial services.<\/p>\n

\"social<\/p>\n

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<\/h2>\n

Social Media Impact – 8 Statistics
\n<\/strong><\/span><\/h2>\n

(1) 40%\u00a0<\/strong>of financial advisors won new clients through Facebook<\/p>\n

(2) 25%<\/strong>\u00a0of financial advisors won new clients through Linkedin<\/p>\n

(3) 21%<\/strong>\u00a0of financial advisors won new clients through Twitter<\/p>\n

(4) 57%<\/strong>\u00a0of financial advisors believe social media has significant future potential for their business<\/p>\n

(5) 39%<\/strong>\u00a0of financial advisors report social media has value for their business<\/p>\n

(6) 19%\u00a0<\/strong>of financial advisors report social media is already producing tangible business results<\/p>\n

(7) 34%\u00a0<\/strong>of affluent investors use social media specifically for personal finance & investing purposes<\/p>\n

(8) Nearly 70%<\/strong> (ie, 24% of all affluent investors) have reallocated investments, or started or changed relationships with investment providers based on content found through social media<\/p>\n

 <\/p>\n

Data Sources<\/strong><\/span><\/p>\n<\/div>\n

(1)(2)(3): Accenture 2013 survey of 400 US financial advisors \u201cClosing the Gap: How Tech Savvy Advisors can Regain Investor Trust”<\/a><\/div>\n
(4)(5)(6):\u00a0American Century Investment 2013 survey of 301 US financial advisors, brokers, RIAs \u201cFinancial Professionals Social Media Adoption Study\u201d <\/a><\/div>\n
(7)(8):\u00a0 Cogent Research 2012 survey of 4000 U.S. adults with more than $100,000 investible assets\u00a0\u00a0\u201cSocial Media\u2019s Impact on Personal Finance & Investing\u201d<\/a>\u00a0
\n<\/a><\/div>\n
\n

\u00a0<\/b><\/p>\n

Are your social media marketing efforts winning you new clients and adding business value?<\/p>\n<\/div>\n<\/div>\n

\n

 <\/p>\n

– by\u00a0InvestmentPal<\/a><\/p>\n

 <\/p>\n

Note: Post was updated in Nov 2013. \u00a0Sources for statistics in previous July 2011 post include “Hubspot 2011 Report”, “Socialware 2010 Survey” & “Aite-Pershing 2009 Report”.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Started to improve customer satisfaction, Dell\u2019s social media efforts soon led to sales of $6.5m through its Twitter account in 2009. \u00a0\u00a0Many have since stepped up efforts to generate sales using social media.\u00a0 Apart from brand building and client retention, can\u00a0\u00a0financial service professionals\u00a0use social media to win new clients and grow revenue?\u00a0 Here\u2019re 8 statistics […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[62,60,61,86,63,88,82],"tags":[],"yoast_head":"\nSocial media impact on revenue - 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