{"id":748,"date":"2011-08-22T08:39:26","date_gmt":"2011-08-22T15:39:26","guid":{"rendered":"https:\/\/blog.investmentpal.com\/?p=748"},"modified":"2021-08-22T23:10:28","modified_gmt":"2021-08-23T06:10:28","slug":"3-ways-financial-professionals-are-creating-differentiation-with-curated-content","status":"publish","type":"post","link":"https:\/\/blog.investmentpal.com\/content-curation-differentiation-by-financial-professionals\/","title":{"rendered":"Content curation – 3 ways financial professionals are differentiating"},"content":{"rendered":"

When developing a content marketing strategy, two key considerations are differentiation and time.\u00a0 A strategy focused entirely on content creation results in greater differentiation but requires time.\u00a0 To achieve the desired contact frequency with clients and prospects<\/a>, many financial professionals are complementing content creation with content curation<\/a>. \u00a0Moreover, in a 2010 Pew Internet Report, 50% of U.S. news consumers say they rely to some degree on people around them to tell them the news they need to know.<\/p>\n

Does marketing with curated content reduce differentiation?\u00a0 Here\u2019re three ways financial professionals are creating differentiation with curated content (see chart).<\/p>\n

\"content<\/h1>\n

Content Curation Differentiation<\/strong><\/h1>\n

 <\/p>\n

1.\u00a0\u00a0 Your Point of View<\/strong><\/p>\n

What is your analysis and point of view on the discussion or news shared?\u00a0 A well formulated analysis and viewpoint will enrich the content shared, demonstrate your value-add and differentiate you.<\/p>\n

\"content<\/a><\/p>\n

Source: \u00a0David Edwards Facebook Page<\/a><\/em><\/p>\n

 <\/p>\n

2.\u00a0\u00a0 The Introduction
\n<\/strong><\/p>\n

Receiving well curated content enables your readers to save time and enjoy content of higher quality and relevance.\u00a0 An effective introduction of that content can further benefit your readers by helping them quickly get the gist and relevance of a piece of content.\u00a0 How you introduce curated content can further differentiate you.<\/p>\n

\"curated<\/a><\/p>\n

Source:\u00a0Brian Markey<\/a> – CPA Leaders<\/em>hip Institute Linkedin Open Group<\/a>, Oliver Financial Planning Facebook Page<\/a>, Behavior Gap Facebook Page<\/a><\/em><\/p>\n

 <\/p>\n

3.\u00a0\u00a0 A Unique Content Mix<\/strong><\/p>\n

Who is your target audience and what are their interests?\u00a0 What are your objectives and interests?\u00a0 By setting clear goals and content selection criteria, you can create a content mix over time that is unique to you.<\/p>\n

\"content<\/a><\/p>\n

Source: James Altucher on “Financial Adviser” WSJ Blog (June 7 2010)
\n<\/a><\/em><\/p>\n

 <\/p>\n

How are you creating differentiation with curated content?<\/p>\n

 <\/p>\n

– by\u00a0InvestmentPal
\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

When developing a content marketing strategy, two key considerations are differentiation and time.\u00a0 A strategy focused entirely on content creation results in greater differentiation but requires time.\u00a0 To achieve the desired contact frequency with clients and prospects, many financial professionals are complementing content creation with content curation. \u00a0Moreover, in a 2010 Pew Internet Report, 50% 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