Social media enables you to reach the networks of your immediate network (“friends of friends”) when content you create or curate is shared, liked or replied to. The mix of online connections in your immediate network can impact your ultimate social media reach. In addition to having clients, colleagues, friends and family in your online social networks, you can connect with professionals in complementary businesses to enhance your social media reach. A 2006 Tiburon Research report showed that 22% of full-service broker clients are referred by CPA’s, attorneys, and other brokers. And a 2010 phone survey of 334 high net worth investors conducted for Invesco Van Kampen Consulting Group by Prince & Associates showed that 36.1% found their advisers through an accountant and 6.3% through an insurance professional (“Financial Advisor” Dow Jones blog by Daisey Maxey). Here’re 2 illustrations showing how professional networking on social media amongst financial planners, insurance agents, accountants and realtors have enhanced their social media reach.
Complementary Professional Networking
Can Enhance Social Media Reach
Financial Advisor Illustration
What proportion of your online social network connections are professionals in complementary businesses?