According to buzzsprout.com, more than 100M American listen to podcasts regularly. More than two-thirds have a college degree and household income of greater than $75000. As podcasting listening grew in popularity, the number of podcasts created has also grown. As with news sites, RSS feeds is an important way podcast listeners get updated on new […]
insurance social media marketing
Insurance RSS feeds to follow from 30 sites
Since 2015, the number of sites with RSS feeds have grown by 50% [1]. RSS feeds enables users to easily follow new content on topics of interest from wealth management to insurance. In a previous post, we listed finance RSS feed urls to follow from 30 news, blog and industry websites. In today’s post, we […]
Financial services & real estate Youtube playlists to follow from 40 channels
With over 2.5 billion monthly logged-in users, and more a billion hours of video viewed daily, Youtube has become an important content creation platform from news agencies to enterprises. According to tubics.com, there are more than 50 million Youtube channels created, each containing different playlists. A YouTube playlist is a collection of videos on a […]
Impact of Covid-19 on customer engagement for insurance agents
In a previous post, we showed how customer engagement in the wealth management industry has changed during this pandemic. In this blog, we highlight 5 statistics that show why and how insurance agents have both increased adoption of digital tools and use of social media to engage and win clients during this time. 1. […]
25 Pinterest Savvy Insurance Professionals
In Q1 2021, the number of Pinterest users exceeded 450M. In previous post, we featured financial advisors, accountants and tax professionals who have been using Pinterest to engage with prospects and clients online. In part 3 of this series of posts featuring Pinterest-savvy professionals, we feature 2https:/blog.investmentpal.com/Pinterest-savvy-accountants-tax-professionals5 insurance agents and brokers who have shown savvy […]
5 ways to add real value when sharing insurance articles
The insurance industry has changed dramatically over the past couple decades. Insurance buyers have changed too, and they’re looking beyond getting the lowest price. They want to do business with companies that share their values. They want a better buying experience that includes social media, mobile convenience, and personalized choices. And they want to be […]
25 insurance images representing key insurance topics and terms
In the previous post, we featured 25 financial visual images representing key wealth management topics. By combining visual appeal with topic relevance, images can be an effective way to engage clients and prospects on social media. Today, visually appealing images can be created easily with tools such as Canva, Crello, Adobe Spark, and Stencil. In […]
Financial advisors on all 3 major social networks see greatest gains (infographic)
While many financial advisors are now on social media where their clients and prospects are, one question asked is “how many platforms should they be on?” Relying on data from surveys conducted by Putnam Investments, we looked at the growth in business use of the 3 major social networks – Linkedin, Facebook, Twitter – from […]
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From InvestmentPal
30 social media savvy advisors who made Barron’s Top 100 in 2017
In September, Barron’s published its annual list of Top 100 Independent Advisors – an elite group of advisors selected based on volume and quality of their practices. As with last year, we witnessed an increase in the number of social media savvy advisors who made it to this prestigious list. This year, we identified 30 […]