This 2 minute clip explains how to write effective titles, and use images & videos to expand readership and increase leads on social media. It shows examples of different types of titles, images & videos used by professionals in financial advisory, insurance, accounting, and real estate.
Increase leads with effective titles, images & video (1 min 47 s )
Transcript
How can I attract more prospects?
To maximize readership, craft effective titles that draw both humans and search engines
A well crafted title conveys clear benefits to the reader
Employs few words
Focuses reader attention using numbers lists, action verbs, questions and words like how, when, what and why
Engages reader emotions
And uses keywords to tell search engines what the post is about
Visually appealing images can make a post more effective
These images can be in rich colors
Photographs
Charts
Or black & white
A well shot video can add to social media engagement
Videos can include Explainer, intro or whiteboard animation
People videos showing professionals giving tips, questions and answers or interviews
Entertainment videos with dance, songs or parodies
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