Blog posts, Pinterest pins and Youtube videos are different ways to engage your clients and prospects online. How does one find good topics and materials to create content across all these different channels? If you are in a profession such as wealth management, insurance, or accounting, content for that next post, pin or video may already reside in some Powerpoint presentation you had created for your clients or prospects. Content in a single Powerpoint slide can be re-purposed to create a post on your blog, a visually appealing image on Pinterest, and an engaging video clip on Youtube.
In order to effectively re-purpose Powerpoint content for multiple channels, one needs to be mindful of the differences amongst the different formats. How much detail should one include in this format? What are audience expectations on that channel? In this post, we use an example to illustrate how content from a Powerpoint slide can be re-purposed for a blog post, a Pinterest pin, a Youtube clip, and highlight differences across these different formats.
Powerpoint slide to blog post
In an offline presentation, Powerpoint slides serve as an aid to the presenter. A slide lays out the presenter’s key points in as few words as possible, often in bullet points, and leave the presenter to connect the dots.
Powerpoint slide: “Combine created content with curated content” – Slide 24
On a blog post, however, it is important to provide details beyond a few bullet points. To transform a Powerpoint slide to a blog post, its bullet points need to be augmented with the narrator’s “hidden” Powerpoint notes, and expressed in sentences and paragraphs that flow well. The blog post below shows how the 3-bullet point slide on “content curation” has been expanded into a blog article complete with introduction, body and illustrations.
Powerpoint slide to Pinterest image
A Pinterest image can be used to illustrate a key point within a Powerpoint presentation. Due to area limitations on a typical image pin, one needs to be even more concise with text used. Further, unlike an offline Powerpoint presentation where one presumably has the audience’s attention, visual appeal is critical in gaining audience attention on a platform such as Pinterest. The choice of illustration, color and fonts will be as important as the underlying message in the image. The image below shows how a key point on the “content curation” Powerpoint slide is communicated visually via a Pinterest image without potentially distracting details.
Pinterest image: “Differentiating with Curated Content”
Powerpoint slide to Youtube video
In a live presentation using Powerpoint slides, the presenter has the opportunity to observe the audience response, make adjustments to his or her narration, and to speed up or slow down as is necessary. On Youtube, the viewer’s next video clip is only one click away. Not only must the visuals and audio script be well crafted to maintain audience interest, they must be well synchronized to achieve maximum brevity and flow. The video clip below illustrates how content in the “content curation” Powerpoint slide is transformed into a concise video clip that lasts no longer than 80 seconds.
Youtube video: “How to do more with less time by curating content”
Do you have a Powerpoint slide with content you can re-purpose for your blog, Pinterest page, and Youtube channel? Doing so can help you reinforce your message across multiple channels and increase online engagement with your clients and prospects.
– by InvestmentPal