Enter “marketing for financial services” in Linkedin’s search box and it will return more than 200 Linkedin groups related to the topic. Linkedin groups such as these can offer an easy way to learn, share and discuss financial services marketing with industry peers and marketing professionals. Discussion topics may include marketing strategy, tips, compliance, what worked and “what else”. Here’re 15 engaging Linkedin group posts covering these topics. Posts are taken from the “Social media marketing for financial services ecosystem” Linkedin group – an active group with 10,000+ members including marketers and professionals from financial advisory, insurance, accounting, real estate and mortgage. To gauge engagement, one metric taken into account is the number of comments and likes generated by these posts. While doing so, we acknowledge that many quality posts were missed, including those with a high number of views
1. “Clients don’t want you, they want answers” (21 Comments & Likes) | Roy West @talkmarketingAU
2. “Cheeky language in business” (21 Comments & Likes) | Michael Blumfield @mbbizcomm
4. “Saying ‘Thank you’ on Linkedin” (21 Comments & Likes) | Andrea Lindal @LexabiCom
5. “The power of a handwritten note” (21 Comments & Likes) | Thomas Miller, CFP @cfptommiller
7. “Is LinkedIn on your marketing agenda?” (16 Comments & Likes) | Lee Frederiksen @HingeMarketing
8. “Starting a Referral Marketing Plan” (14 Comments & Likes) | Michael Griffiths @mcjsbusiness
10. “Is social media compliance a marketing show stopper?” (28 Comments & Likes) | @investmentpal
12. “Your Competitors Are Not Your Enemy” (11 Comments & Likes) | Larry Easto @Larry_Easto
14. “7 Must-Have Apps for Financial Advisors” (11 Comments & Likes) | Amy McIlwain @amymcilwain
15. “Starting out in Social Media” (11 Comments & Likes) | Donny Bell, Financial Planner @dingertheref
Source: “Social media marketing for financial services ecosystem group” Linkedin Group
– by InvestmentPal
gtkinvest says
It’s firm to expand a formula, but it helps to see what resonated for readers in a different place. Good job!
Ryan Key says
Some great comments from LinkedIn, keeping the customer or client in mind when advising is key to a successful relationship.
InvestmentPal says
Yes, always keep the customer’s needs in mind…
Michael Blumfield says
Thanks for the mention, Michael. It’s instructive to see what works. Sometimes the blog posts that I least suspect will generate interest do so and vice versa. It’s hard to develop a formula, but it helps to see what resonated for readers elsewhere. Good job!
InvestmentPal says
Michael, you’re most welcome and thanks for the feedback! Agree it is hard to develop a formula that ensures post engagement – a big part of that comes from knowing what’s important and relevant to the reader. I do think there are some basic guidelines one can follow to ensure the post gets the attention it deserves such as keeping a title concise, communicating reader benefits clearly and evoking curiosity with word choice. The title in your post “Cheeky language in business” is great example – 4 words, clear reader benefits, great choice of adjective!
Andrea says
Nicely done, Michael, thank you for such insight!
~ Andrea
InvestmentPal says
Hi Andrea, Thanks for the kind feedback. Engagement brings multiple perspectives to bear on a topic, builds relationships and amplifies reach. It’s great to see how you did that with a very simple message.