In a previous post, I wrote about the 3 key metrics that impact the success of social media prospecting. One important metric is the response rate to your content from your social networks. When content is replied to or retweeted by a connection in your social networks, that content is in turned shared to his or her social network, enabling you to extend your reach to potential prospects outside of your network. Crafting content that is likely to be re-shared is important for social media prospecting success. How are professionals in financial planning, insurance, accounting and real estate creating tweets that retweet? Here’re (i) Twitter posts that were retweeted more than 10 times & (ii) posts retweeted more than 100 times.
Retweets Extend Your Reach
Twitter Posts Retweeted >10 X
.
1. Joshua Brown | Financial Advisory
.
.
3. CME Group | Risk Management 
.
.
.
.
7. Journal of Accountancy | Accounting
.
.
.
.
.
Twitter Posts Retweeted >100 X
.
11. PIMCO | Investment Management
.
14. Economist | Finance & Economics
..
.
Writing tweets that retweet is part art, part science. On the latter, Dan Zarella has an infographic “5 scientifically proven ways to get more re-tweets” which contains useful tips such as the use of links and fresh content (eg news) to generate retweets.
Please “retweet”. Happy holidays!
