InvestmentPal Blog

Pinterest images – 15 marketing pins from real estate professionals

As mentioned in the previous post on Pinterest marketing for wealth management, accounting & insurance, the number of online adults using Pinterest has surpassed that of Twitter (Pew Research Center Dec 2013 report).   This usage growth has contributed to Pinterest becoming a key visual marketing channel for real estate professionals.   What types of content are these professionals using to engage clients and prospects on Pinterest?   Here’re 15 pins posted by Pinterest marketing savvy realtors and home design professionals.    These Pinterest images can be grouped under 5 key categories covering:

  • Unique homes
  • Décor, design, landscaping
  • Homes for sale (photo, video & illustration)
  • Home staging & curb appeal
  • Real estate statistics

Unique homes

1.  Mountainside home

Pinterest imagesBob Wallsmith Jr – Realtor |


2.  Steel framed glass home   |   Source: Architect Reinhold Andris via Dwell

Pinterest marketingJesco Lighting Group  |


3.  Aqua Building in Chicago   |   Designed by Studio Gang, Developed by Magellan

Pinterest real estateDave Lewand – Realtor  |


Décor, Design & Landscaping

4. Design – Staircase   |   Source: Manouche Manouchette Blog

interior design PinterestSmg-Treppen   |


5.  Décor – Art   |   Source: Ballard Designs

Pinterest artElaine Roy  – Designer, Artist |


6.  Landscaping – Backyard   |   Source: Garden Design via The Small Garden via Fancy Deco

Pinterest garden imageScott A – Realtor   |


Homes for sale

7.  Photo of house in San Francisco, California

home for sale Pinterest Lisa Vukovic – McGuire Real Estate  |


8.  Youtube video of house in Iron Station, North Carolina

Pinterest video youtubeLePageJohnson RealtyGroup   |


9.  Illustration of courtyard homes in Cary, North Carolina

Courtyards PinterestThe Courtyards at Cary  |


Staging & Curb Appeal

10.  Staging “How to” Illustration – Mantle   |   Source:  Ask Steven & Chris via SAS Interiors Jenna Burger

how to use PinterestLori Sideris-Tinella   – Style My Space |


11.  Staging – Mantle   |   Source: House Beautiful – Designer Lynn Morgan Georgia row house

how to use Pinterest for marketingValerie Monkarsh – The Closing Stage |


12.  Curb appeal – Doorway   |   Source: The Style Saloniste

Pinterest pinsPaloma Contreras – La Dolce Vita, Interior Design  |


Real estate statistics

13.  Market Update – Edmond   |   Source: Sell a Metro Home Blog

Pinterest imagesKristyn Grewell – Century 21 Goodyear Green |


14.  Top 5 Reasons for Buying   |   Source: California Association of Realtors

Pinterest marketingJohn Ruzicka  – Realtor |


15.  What buyers are willing to do for the house they want 5 Reasons for Buying   |   Source: Keeping Current Matters, Trulia

Pinterest marketing imagesJessica Estreicher – Coldwell Banker |


– by InvestmentPal


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