As mentioned in the previous post on Pinterest marketing for wealth management, accounting & insurance, the number of online adults using Pinterest has surpassed that of Twitter (Pew Research Center Dec 2013 report). This usage growth has contributed to Pinterest becoming a key visual marketing channel for real estate professionals. What types of content are these professionals using to engage clients and prospects on Pinterest? Here’re 15 pins posted by Pinterest marketing savvy realtors and home design professionals. These Pinterest images can be grouped under 5 key categories covering:
- Unique homes
- Décor, design, landscaping
- Homes for sale (photo, video & illustration)
- Home staging & curb appeal
- Real estate statistics
Unique homes
1. Mountainside home
Bob Wallsmith Jr – Realtor | pinterest.com/bobwalsmithjr
2. Steel framed glass home | Source: Architect Reinhold Andris via Dwell
Jesco Lighting Group | pinterest.com/jescolighting
3. Aqua Building in Chicago | Designed by Studio Gang, Developed by Magellan
Dave Lewand – Realtor | pinterest.com/davelewand
Décor, Design & Landscaping
4. Design – Staircase | Source: Manouche Manouchette Blog
Smg-Treppen | pinterest.com/smgtreppen
5. Décor – Art | Source: Ballard Designs
Elaine Roy – Designer, Artist | pinterest.com/eroy64
6. Landscaping – Backyard | Source: Garden Design via The Small Garden via Fancy Deco
Scott A – Realtor | pinterest.com/scottbmofs
Homes for sale
7. Photo of house in San Francisco, California
Lisa Vukovic – McGuire Real Estate | pinterest.com/lvukovic
8. Youtube video of house in Iron Station, North Carolina
LePageJohnson RealtyGroup | pinterest.com/lepagejohnson
9. Illustration of courtyard homes in Cary, North Carolina
The Courtyards at Cary | pinterest.com/epconcary
Staging & Curb Appeal
10. Staging “How to” Illustration – Mantle | Source: Ask Steven & Chris via SAS Interiors Jenna Burger
Lori Sideris-Tinella – Style My Space | pinterest.com/loritinella777
11. Staging – Mantle | Source: House Beautiful – Designer Lynn Morgan Georgia row house
Valerie Monkarsh – The Closing Stage | pinterest.com/theclosingstage
12. Curb appeal – Doorway | Source: The Style Saloniste
Paloma Contreras – La Dolce Vita, Interior Design | pinterest.com/ladolcevitablog
Real estate statistics
13. Market Update – Edmond | Source: Sell a Metro Home Blog
Kristyn Grewell – Century 21 Goodyear Green | pinterest.com/SellaMetroHome
14. Top 5 Reasons for Buying | Source: California Association of Realtors
John Ruzicka – Realtor | pinterest.com/johnruzicka
15. What buyers are willing to do for the house they want 5 Reasons for Buying | Source: Keeping Current Matters, Trulia
Jessica Estreicher – Coldwell Banker | pinterest.com/njmaplewood
– by InvestmentPal
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