The number of online adults using Pinterest has surpassed that of Twitter, based on a Pew Research Center report published on December 30 2013. And according to Econsultancy (2013) , 28.1% of Pinterest users have annual household income exceeding $100,000. In a short span of a few years, Pinterest has become a visual marketing tool financial services professionals can no longer ignore. What types of content are these professionals posting on Pinterest to engage clients and prospects? Here’re 15 pins posted by Pinterest marketing savvy professionals in financial advisory, insurance and accounting. They are broadly grouped into (i) pins curated from industry sites (ii) pins from company site or blog and (iii) pins related to personal interests.
Pins curated from industry sites
1. Poll (Source: CNN Money)
Michael Samalonis – The SHM Financial Group | pinterest.com/mjsamalonis
2. Tips (Source: Bankrate)
Ruiz Financial Group | pinterest.com/ruizfinancial
3. Example (Source: Life Happens, US Census Bureau)
Paul Cederholm Agency – Farmers Insurance | pinterest.com/paulcederholm
4. Statistic – Text (Source: National Flood Insurance Program)
Stormie Speaks Insurance Agency | pinterest.com/stormiespeaks
5. Facts – Infographic (Source: Enhance Insurance)
PinneyInsuranceCenter | pinterest.com/pinneyinsurance
6. Explainer – Youtube video (Source: Insurance Information Institute)
Cowart Insurance | pinterest.com/cowartinsurance
Pins from company site & blog
7. Advice (Source: 1800Accountant)
1800Accountant | pinterest.com/1800accountant
8. Editorial Illustration (Source: Micah Fraim, CPA Blog)
Micah Fraim, CPA | pinterest.com/MicahFraimCPA
9. Interesting facts – Cartoon (Source: Alan Spencer & Associates)
Alan Spencer & Associates CPA | pinterest.com/alanspencercpa
10. Financials – Chart (Source: Mercer Advisors Blog – WSJ, Bloomberg, Barron’s, CNBC)
Mercer Advisors, Wealth Management | pinterest.com/merceradvisors
11. People – photograph – early 1900’s staff (Source: Gould Insurance)
V.W. Gould Insurance Agency | pinterest.com/gouldagency
Pins related to personal interests
12. Art – Monets Punt by Ivan Rodger (Source: Fine Art America)
Gerard Rudolph Volel, Investment Advisor Representative | pinterest.com/rudyv2014
13. Watches – Zero-Gravity Tourbillon by Zenith (Source: Robb Report)
Sam Kirkendohl, Wealth Manager | pinterest.com/ins4u
14. Restaurants – La Grotte at Trans-en-Provence, France (Source: viapecetto.blogspot.com)
High Country Capital Management | pinterest.com/High CountryCap
15. Travel – Michelangelo’s Sistine Chapel at Vatican City (Source: Mail Online)
Insure Ants | pinterest.com/insureants
– by InvestmentPal
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