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Pinterest marketing – 15 wealth management, insurance, accounting pins

April 2, 2014 By InvestmentPal Leave a Comment

The number of online adults using Pinterest has surpassed that of Twitter, based on a Pew Research Center report published on December 30 2013.   And according to Econsultancy (2013) , 28.1% of Pinterest users have annual household income exceeding $100,000.  In a short span of a few years, Pinterest has become a visual marketing tool financial services professionals can no longer ignore.  What types of content are these professionals posting on Pinterest to engage clients and prospects?    Here’re 15 pins posted by Pinterest marketing savvy professionals in financial advisory, insurance and accounting.   They are broadly grouped into (i) pins curated from industry sites (ii) pins from company site or blog and (iii) pins related to personal interests.

Pins curated from industry sites

1.  Poll (Source: CNN Money)

Pinterest marketingMichael Samalonis – The SHM Financial Group   |   pinterest.com/mjsamalonis

 

2.   Tips (Source: Bankrate)

Pinterest imagesRuiz Financial Group   |   pinterest.com/ruizfinancial

 

3.   Example (Source: Life Happens, US Census Bureau)

how to use pinterestPaul Cederholm Agency – Farmers Insurance   |   pinterest.com/paulcederholm

 

4.   Statistic – Text (Source: National Flood Insurance Program)

how to use pinterest for marketingStormie Speaks Insurance Agency   |    pinterest.com/stormiespeaks

 

5.  Facts –  Infographic (Source: Enhance Insurance)

pinterest marketing infographicPinneyInsuranceCenter   |   pinterest.com/pinneyinsurance

 

6.   Explainer – Youtube video  (Source: Insurance Information Institute)

pinterest youtube videoCowart Insurance   |   pinterest.com/cowartinsurance

 

Pins from company site & blog

7.   Advice  (Source: 1800Accountant)

pinterest pins1800Accountant      |   pinterest.com/1800accountant

 

8.   Editorial Illustration   (Source: Micah Fraim, CPA Blog)

pinterest illustrationMicah Fraim, CPA   |   pinterest.com/MicahFraimCPA

 

9.   Interesting facts – Cartoon (Source: Alan Spencer & Associates)

pinterest cartoonAlan Spencer & Associates CPA   |   pinterest.com/alanspencercpa

 

10. Financials – Chart  (Source: Mercer Advisors Blog – WSJ, Bloomberg, Barron’s, CNBC)

pinterest chartMercer Advisors, Wealth Management   |   pinterest.com/merceradvisors

 

11.  People  – photograph  – early 1900’s staff  (Source: Gould Insurance)

pinterest photographV.W. Gould Insurance Agency |   pinterest.com/gouldagency

 

Pins related to personal interests

12.  Art – Monets Punt by Ivan Rodger (Source: Fine Art America)

pinterest artGerard Rudolph Volel, Investment Advisor Representative  |    pinterest.com/rudyv2014

 

13.  Watches – Zero-Gravity Tourbillon by Zenith (Source: Robb Report)

pinterest imagesSam Kirkendohl, Wealth Manager   |   pinterest.com/ins4u

 

14.  Restaurants – La Grotte at Trans-en-Provence, France (Source:  viapecetto.blogspot.com)

pinterest curationHigh Country Capital Management   |  pinterest.com/High CountryCap

 

15. Travel – Michelangelo’s Sistine Chapel at Vatican City (Source: Mail Online)

pinterest marketingInsure Ants   |   pinterest.com/insureants

 

– by InvestmentPal

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Filed Under: accounting social media marketing, financial social media marketing, How to, insurance social media marketing, Recent, Savvvy

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