Just as prospects can be found in different social groups offline, they can be discovered in different social networks online. As of now, there are about 280 million monthly active users on Twitter, 330 million registered members on Linkedin, and 860 million daily active users on Facebook. On each of these social networks, clients have been won by professionals prospecting on them. According to an Accenture 2013 report, 40% of financial advisors won new clients through Facebook, 21%, through Twitter, and 25% through Linkedin.
However, the costs of content distribution online and offline differ greatly. The cost of mailing brochures to prospects across multiple cities is many times that to a single city. In the online social networking world, once a piece of content is created or curated, it can be shared across multiple social networks with very little marginal costs. In this post, we show how social media savvy professionals in wealth management, insurance, accounting and real estate are tripling their content social media reach by sharing their posts across Facebook, Twitter, Linkedin.
Phillip Putney, Wealth Manager
Matt Basile, Insurance Agent
Claudia Ku, CPA Accountant
Jim Dolanch, Realtor
Are you maximizing your content’s social media reach?
– By InvestmentPal