These are eventful years for financial services social media. In 2010, FINRA 10-06, a key guide on social media compliance, was issued. The following year, Morgan Stanley allowed its brokers to use social networking sites. This year (2012), Facebook is expected to exceed 1 billion users. How will the interplay of consumer adoption, regulatory compliance , and business marketing needs play out over the next few years? Will the history of email in financial services provide some insights into how financial services social media may develop? Let’s compare the two timelines, starting from 1996 for email (when Hotmail was launched) and 2006 for social media (when Twitter was launched).
Social media compliance & adoption timeline vs email in financial services
What is your social media marketing timeline?