Started to improve customer satisfaction, Dell’s social media efforts soon led to sales of $6.5m through its Twitter account in 2009. Many have since stepped up efforts to generate sales using social media. Apart from brand building and client retention, can financial service professionals use social media to win new clients and grow revenue? Here’re 8 statistics linking social media activity to client acquisition and business value in financial services.
Social Media Impact – 8 Statistics
(1) 40% of financial advisors won new clients through Facebook
(2) 25% of financial advisors won new clients through Linkedin
(3) 21% of financial advisors won new clients through Twitter
(4) 57% of financial advisors believe social media has significant future potential for their business
(5) 39% of financial advisors report social media has value for their business
(6) 19% of financial advisors report social media is already producing tangible business results
(7) 34% of affluent investors use social media specifically for personal finance & investing purposes
(8) Nearly 70% (ie, 24% of all affluent investors) have reallocated investments, or started or changed relationships with investment providers based on content found through social media
Are your social media marketing efforts winning you new clients and adding business value?
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Note: Post was updated in Nov 2013. Sources for statistics in previous July 2011 post include “Hubspot 2011 Report”, “Socialware 2010 Survey” & “Aite-Pershing 2009 Report”.