This is part 2 of a series of posts identifying “authoritative” bloggers on key terms in financial services. Previously, we identified 15 bloggers with (search engine) authority on key wealth management terms. In this post, we present 12 bloggers who have demonstrated search engine authority on multiple key tax-related terms. In order to ascertain subject […]
15 bloggers with (search engine) authority on key financial planning terms
Content marketing can help you demonstrate your domain expertise and build relationships with clients and prospects. In a previous post, we listed 30 financial advisory content sites with relevant articles financial advisors can select from, and comment on. By commenting on interesting articles and sharing those commentaries on social media, you can generate useful content […]
Google guidelines on how to grade your web page quality
When returning search results for a given query, Google tries to present the most relevant and highest quality web pages. A high quality web page can improve the search rankings of your page and help attract potential prospects to you via Google and other search engines. How does Google assess the quality of your web […]
Part 5: 100 frequently Googled real estate topics and mortgage terms (Infographic)
This is the fifth and last in this series of posts on content topics which professionals can use to engage prospects and clients online. In the previous 4 posts, we listed topics in the areas of wealth management, tax planning, insurance and accounting. In this post, we present 100 frequently googled real estate and mortgage terms which represent a monthly […]
Part 4: 100 frequently Googled accounting topics & terms (Infographic)
This is Part 4 of a series of posts which highlights top content topics that can be used to engage your prospects and clients online. We focused on wealth management, tax planning and insurance in the previous three infographic posts. In this infographic post, we identify 100 accounting topics and terms which are frequently googled, […]
Part 3: 100 frequently googled insurance topics & terms (Infographic)
This is Part 3 of a series of posts which present relevant content topics that can be used to engage your clients and prospects. In the previous 2 posts, we focused on wealth management and tax planning. In this post, we identify 100 insurance topics and terms frequently searched on Google, which can be used […]
Part 2: 100 frequently Googled tax topics & terms (Infographic)
100 terms and topics in tax planning and preparation that are frequently Googled (Infographic)
100 financial planning topics & terms frequently Googled (Infographic)
To effectively engage clients and prospects online, it is important for you to generate relevant content which interest them. One way to discover financial planning topics that are of interest to clients and potential prospects is to know what they are searching for on Google. Where relevant to your clients and target prospects, these search […]
10 delightful season’s greetings to connect with clients & prospects
The holiday season is an important time to connect with clients & prospects, say thank you & to spread that holiday cheer. Here’re 10 delightful seasons greetings, both visual and video, from professionals in financial advisory, insurance, accounting & real estate. Thank you & happy holidays! Area One Realty | areaonerealty.com Royal LePage Miramichi […]
15 engaging financial services marketing posts from Linkedin discussion group
There are many discussion groups on Linkedin which offer their members an interactive platform to learn about financial services marketing tips and best practices from industry peers and marketing professionals. In this post, a “sequel” to an earlier article, we feature another 15 engaging Linkedin group posts on digital marketing in financial services. These posts […]