Social Media Marketing for Financial Services Ecosystem
InvestmentPal Blog
Looking for online resources to learn more about attracting prospects and winning clients on social media? You can sign up for social media 101 webinars organized by marketing experts, or look up relevant social media training videos online. Here’s a social media video which is the product of weeks of research and editing, packed into […]
Enter “marketing for financial services” in Linkedin’s search box and it will return more than 200 Linkedin groups related to the topic. Linkedin groups such as these can offer an easy way to learn, share and discuss financial services marketing with industry peers and marketing professionals. Discussion topics may include marketing strategy, tips, compliance, […]
As mentioned in the previous post on Pinterest marketing for wealth management, accounting & insurance, the number of online adults using Pinterest has surpassed that of Twitter (Pew Research Center Dec 2013 report). This usage growth has contributed to Pinterest becoming a key visual marketing channel for real estate professionals. What types of content are these […]
The number of online adults using Pinterest has surpassed that of Twitter, based on a Pew Research Center report published on December 30 2013. And according to Econsultancy (2013) , 28.1% of Pinterest users have annual household income exceeding $100,000. In a short span of a few years, Pinterest has become a visual marketing tool financial services professionals can […]
In the previous post, we presented 15 winning crowdsourced logo designs in wealth management, accounting & insurance. In this post, we show 15 winning logo designs in real estate landing page and website designs which are created on crowdsourcing sites MycroBurst, CrowdSpring, DesignCrowd and 99Designs. These logos include word marks, letter marks, symbols, symbol-text combinations and emblems. […]
One of your most important brand assets is your logo. The logo you place on your website or Facebook page contributes to that important first impression a prospect forms when he or she visits your site or social media page. Logos can be classified in five different categories (see breezycreativedesign.com & nodinx.com) Word Mark – typically […]
In the previous post, we presented 10 winning crowdsourced web designs in wealth management, accounting & insurance. In this post, we show 10 winning real estate landing page and website designs which are created on crowdsourcing sites DesignCrowd, MycroBurst, CrowdSpring and 99Designs. A landing page is typically a single web page focused on a very specific […]
Coined by Jeff Howe in 2006, “crowdsourcing” refers to the sourcing of ideas, content and services from a large number of people. From Coca Cola’s T-shirt design contests to Westpac Bank’s mobile application initiative, crowdsourcing is increasingly used by businesses for marketing. How have marketers used crowdsourcing to create web designs for communicating their brands, […]
Are you looking for the next 10 topics for your blog calendar? Do you have a powerpoint deck which you use to explain to clients and prospects the what, why and how of a subject area? If so, you may very well find your blog topics in those powerpoint slides. More than a blogging plan, your […]
Over the past 2 years, many financial professionals have followed their prospects onto social media, educated themselves about compliance issues, and stepped up their social media marketing game. Across major social networks, clients wins have been reported. Here’re 9 social media statistics that join the dots and capture the story to date. Social Media Statistics […]
