With more than a billion users on social networks, social media has become a marketing channel businesses can no longer ignore. To date, this blog has focused on the why, who, and how of social media marketing in finance, insurance, accounting, and real estate. What are the key questions to ask before one starts or deepens engagement on social media? Here’re “Top 10 social media marketing questions” (borrowing from David Letterman) and blog posts which respond to them.
Top 10 Social Media Marketing Questions
#10: Why does social media matter?
Why social media marketing – 3 reasons for financial professionals
#9: What are my peers doing with it?
Financial social media – 20 savvy advisors, planners, wealth managers
Insurance social media – 15 savvy agents & brokers
Social media for accountants – 20 savvy CPA’s & tax preparers
Real estate social media – 15 savvy realtors & brokers
#8: How do I use it?
Social media metrics for prospecting – 3 that can impact your pipeline
Linkedin prospecting – 4 steps for financial professionals
How to use Facebook for marketing- 7 steps for financial professionals
Tweets that retweet – Reaching prospects outside your network
#7: Who can help?
Social media consultant – 20 marketers for financial services
Content creation – 20 blog consultants & editors in financial services
#6: How can I attract more readers to my posts?
How 15 post titles attract readers & search engines
Visual media marketing – 15 blog images in financial services ecosystem
Video marketing – 10 clips by savvy finance & related professionals
Complementary professional networking can enhance social media reach
#5: How can I do more with less time?
Content curation – 3 ways financial professionals are differentiating
Content marketing -10 financial advisors curating on social media
Financial advisor marketing – 30 sites to curate content from
Insurance agent marketing – 30 sites to curate content from
Accountant marketing – 30 sites to curate content from
Realtor marketing – 30 sites to curate content from
#4: How does search engine optimization (SEO) fit in?
The Yin & Yang of Inbound Marketing [Infographic]
Social search doubles importance of social media marketing
Top google searches for finance, accounting, insurance, real estate professionals
#3: What about compliance?
Email vs social media compliance & adoption timelines
Social media archiving – 8 emerging solutions to watch
#2: Is there a ROI?
Social media impact on revenue – 8 statistics from financial services
#1: What are some success stories?
10 social media success stories on how new clients were won
Hi
Very informative…I would also add to your Q #6 How can I attract more readers to my posts?
Use the Welfare industry(people’s emotions((and Companies)) and ethical sub-consciense) to your advantage…as marketer….but also to the advantage of Welfare
This is long overdue that Business shares profits(Offically) with the welfare industry on Business’s level of expertise….and allow the public to benefit from this relationship.(via their ethical responsibilities)
Hi Petrie, Thanks for adding to the discussion. Glad you found the material informative.