A picture tells a thousand words. Host to 7 billion images, Flickr alone has as many images as there are people on earth. In a study conducted by University of Minesota and 3M on the use of digital visual media in presentations, researchers arrived at three interesting conclusions. One, visuals increased the persuasiveness of a presentation by 43%. […]
The Yin & Yang of Inbound Marketing [Infographic]
A key concept in Daoist philosophy, “Yin and Yang” (“shadow and light”) describes forces that are opposites, yet complementary. Social media and search can be described as the Yin and Yang of inbound marketing. They are opposites – while social media is powered by people conversations, search engines are powered by machine algorithms. Yet they are complementary- […]
100 social media savvy early adopters in financial services ecosystem
According to a Bain & Company report, “early adopters are gaining real economic value from their investments in social media”. As early as 2009, Dell, a retail social media early adopter, reported sales of $6.5M through its Twitter account. In financial services, over the last year, multi-million dollar account wins by social media savvy financial […]
100 sites to curate content from in financial services ecosystem
Content curation is an important component of social media marketing. By pointing to quality content and providing unique commentaries and analyses, professionals who curate content can engage with clients and prospects more frequently. In today’s information-loaded web, content curation brings higher quality content to consumers while sending more traffic to curated content sites. Here’re […]
20 SEO-savvy professionals on first page of Google & their keywords
You do not need to be “CNN Money” to be ranked on the first page of Google for a finance-related search, nor “Zillow” for a real estate query. The right keywords, coupled with off-page & on-page SEO, can land you on the first pages of search engines. Two key considerations when selecting SEO keywords are search volume […]
On-page SEO basics – 5 simple tips from Google
Ranking well in search engine results for relevant queries will enable your blog or site to attract more potential prospects. The more relevant your web page is to a search query, as measured by search engines, the higher it will rank. Off-page and on-page search engine optimization (SEO) can improve these rankings. A previous post […]
Social search doubles importance of social media marketing
Socialization of search: In December 2010, Matt Cutts from Google confirmed the use of social signals in Google search rankings. A year later (January 2012), Google introduced “Search, plus Your World”, where search results include relevant Google Plus posts and links shared by the user’s friends. Then on May 10 2012, Bing introduced a new […]
Top 10 social media marketing questions
With more than a billion users on social networks, social media has become a marketing channel businesses can no longer ignore. To date, this blog has focused on the why, who, and how of social media marketing in finance, insurance, accounting, and real estate. What are the key questions to ask before one starts or […]
Email vs social media compliance & adoption timelines
These are eventful years for financial services social media. In 2010, FINRA 10-06, a key guide on social media compliance, was issued. The following year, Morgan Stanley allowed its brokers to use social networking sites. Facebook now has a billion users. How will the interplay of consumer adoption, regulatory compliance , and business marketing needs […]
Complementary professional networking can enhance social media reach
Social media enables you to reach the networks of your immediate network (“friends of friends”) when content you create or curate is shared, liked or replied to. The mix of online connections in your immediate network can impact your ultimate social media reach. In addition to having clients, colleagues, friends and family in your online […]