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Social Media Marketing for Financial Services Ecosystem

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100 sites to curate content from in financial services ecosystem

August 27, 2012 By InvestmentPal 6 Comments

content marketing

Content curation is an important component of social media marketing.  By pointing to quality content and providing unique commentaries and analyses, professionals who curate content can engage with clients and prospects more frequently.   In today’s information-loaded web, content curation brings higher quality content to consumers while sending more traffic to curated content sites.  Here’re […]

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Filed Under: accounting social media marketing, financial social media marketing, How to, insurance social media marketing, real estate social media marketing, Recent

20 SEO-savvy professionals on first page of Google & their keywords

July 15, 2012 By InvestmentPal 10 Comments

seo keywords

You do not need to be “CNN Money” to be ranked on the first page of Google for a finance-related search, nor “Zillow” for a real estate query.  The right keywords, coupled with off-page & on-page SEO, can land you on the first pages of search engines.  Two key considerations when selecting SEO keywords are search volume […]

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Filed Under: accounting social media marketing, financial social media marketing, insurance social media marketing, real estate social media marketing, Recent, SEO

On-page SEO basics – 5 simple tips from Google

June 30, 2012 By InvestmentPal Leave a Comment

Ranking well in search engine results for relevant queries will enable your blog or site to attract more potential prospects.  The more relevant your web page is to a search query, as measured by search engines, the higher it will rank.  Off-page and on-page search engine optimization (SEO) can improve these rankings.  A previous post […]

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Filed Under: accounting social media marketing, financial social media marketing, insurance social media marketing, real estate social media marketing, Recent, SEO

Social search doubles importance of social media marketing

May 21, 2012 By InvestmentPal Leave a Comment

new Google social search

Socialization of search: In December 2010, Matt Cutts from Google confirmed the use of social signals in Google search rankings.  A year later (January 2012), Google introduced “Search, plus Your World”, where search results include relevant Google Plus posts and links shared by the user’s friends. Then on May 10 2012, Bing introduced a new […]

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Filed Under: accounting social media marketing, financial social media marketing, insurance social media marketing, perspective, real estate social media marketing, Recent, SEO

Top 10 social media marketing questions

April 30, 2012 By InvestmentPal 2 Comments

top 10 questions for finance, insurance, accounting and real estate professionals

With more than a billion users on social networks, social media has become a marketing channel businesses can no longer ignore. To date, this blog has focused on the why, who, and how of social media marketing in finance, insurance, accounting, and real estate. What are the key questions to ask before one starts or […]

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Filed Under: accounting social media marketing, financial social media marketing, How to, insurance social media marketing, real estate social media marketing, Recent

Email vs social media compliance & adoption timelines

March 26, 2012 By InvestmentPal 3 Comments

These are eventful years for financial services social media.  In 2010, FINRA 10-06, a key guide on social media compliance, was issued.  The following year, Morgan Stanley allowed its brokers to use social networking sites.  Facebook now has a billion users.  How will the interplay of consumer adoption, regulatory compliance , and business marketing needs  […]

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Filed Under: Compliance, financial social media marketing, insurance social media marketing, perspective, Recent

Complementary professional networking can enhance social media reach

February 21, 2012 By InvestmentPal Leave a Comment

Professional networking among financial advisors, planners, wealth managers, CPA accountants, tax preparers, insurance agents & brokers, realtors, mortgage brokers

Social media enables you to reach the networks of your immediate network (“friends of friends”) when content you create or curate is shared, liked or replied to.  The mix of online connections in your immediate network can impact your ultimate social media reach.  In addition to having clients, colleagues, friends and family in your online […]

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Filed Under: accounting social media marketing, financial social media marketing, How to, insurance social media marketing, perspective, real estate social media marketing, Recent

10 social media success stories on how new clients were won

January 19, 2012 By InvestmentPal 2 Comments

social media success

Last year, this blog published an article on the “social media impact on revenue” – presenting 8 statistics from various sources which linked social media activity to client acquisition and revenue growth in financial services.  What are the stories, who are the people behind those statistics?  Here’re 10 social media success stories of professionals in […]

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Filed Under: accounting social media marketing, financial social media marketing, insurance social media marketing, real estate social media marketing, Recent, ROI

Tweets that retweet – Reaching prospects outside your network

December 19, 2011 By InvestmentPal Leave a Comment

retweet

In a previous post, I wrote about the 3 key metrics that impact the success of social media prospecting.  One important metric is the response rate to your content from your social networks.  When content is replied to or retweeted by a connection in your social networks, that content is in turned shared to his […]

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Filed Under: accounting social media marketing, financial social media marketing, How to, insurance social media marketing, real estate social media marketing, Recent

Video marketing – 10 clips by savvy finance & related professionals

November 21, 2011 By InvestmentPal 8 Comments

video marketing

160 million or 70% of US internet users are online video viewers, according to eMarketer.  Amongst executives, 75% watched online videos on business sites at least once weekly, and 65% would visit a vendor’s site after seeing a work-related video (Forbes Insights, Dec 2010). With this growing importance of web video, financial advisors, insurance agents, […]

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Filed Under: accounting social media marketing, financial social media marketing, How to, insurance social media marketing, real estate social media marketing, Recent, Videos

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