In a previous post, I wrote about the 3 key metrics that impact the success of social media prospecting. One important metric is the response rate to your content from your social networks. When content is replied to or retweeted by a connection in your social networks, that content is in turned shared to his […]
Video marketing – 10 clips by savvy finance & related professionals
160 million or 70% of US internet users are online video viewers, according to eMarketer. Amongst executives, 75% watched online videos on business sites at least once weekly, and 65% would visit a vendor’s site after seeing a work-related video (Forbes Insights, Dec 2010). With this growing importance of web video, financial advisors, insurance agents, […]
Content creation – 20 blog consultants & editors in financial services
Customer acquisition is directly correlated to blog post frequency, according to a Hubspot study. While financial services professionals are experts in their respective fields and many have become proficient in curating content, only some can claim expertise in blog writing. To become more efficient and effective in blog content creation, some financial professionals are seeking […]
Insurance social media – 15 savvy agents & brokers
Over the last year, I have presented social media savvy professionals in accounting, financial planning and real estate. Professionals on insurance social media are showing equal savvy. Here’re 15 social media savvy insurance agents & brokers who’re using blogs, Twitter, Facebook, Linkedin and Youtube to build their brands, retain clients and win prospects. Look at […]
Content curation – 3 ways financial professionals are differentiating
When developing a content marketing strategy, two key considerations are differentiation and time. A strategy focused entirely on content creation results in greater differentiation but requires time. To achieve the desired contact frequency with clients and prospects, many financial professionals are complementing content creation with content curation. Moreover, in a 2010 Pew Internet Report, 50% […]
Social media impact on revenue & business value – 8 statistics from financial services
Started to improve customer satisfaction, Dell’s social media efforts soon led to sales of $6.5m through its Twitter account in 2009. Many have since stepped up efforts to generate sales using social media. Apart from brand building and client retention, can financial service professionals use social media to win new clients and grow revenue? Here’re 8 statistics […]
Social media archiving – 8 emerging solutions to watch
With the use of email overtaken by social networking, social media is becoming a marketing channel financial professionals can no longer ignore. And as archiving solutions for email mature, a new category of archiving solutions is emerging to meet social media needs, be it FINRA compliance, content backup or e-discovery. Here’re 8 emerging social media […]
Financial advisor marketing – 30 sites to curate content from
Content curation, the selection and sharing of content, is becoming increasingly important in helping consumers get pre-filtered quality content. Social media savvy financial planners, investment advisors and wealth managers become content curators when they select, discuss and share quality and relevant content with their clients and prospects on social media. Here’s a list of 30 […]
Insurance agent marketing – 30 sites to curate content from
Increasingly, insurance agents & brokers are turning to content curation to engage clients and prospects on social media. Social media savvy agents and brokers are tracking content on sites covering auto, life, home, health & business insurance, selecting & commenting on relevant content, and sharing their links. Clients & prospects benefit from quality & relevant content […]
Realtor marketing – 30 sites to curate content from
While real estate sales are transactional, the pre-transaction nurturing and post-transaction referral generation are not. Engaging clients and prospects on social media is increasingly key to this nurturing and referral generation process. Realtors and mortgage brokers are selecting quality articles from relevant sites, commenting on them and sharing their links. Clients and prospects benefit from […]